Targeted Company List – Part 1

The Targeted Company list rounds out your search document triple play. 

·         Resume – Skills and experience

·         Marketing Plan – Role sought and type of company

·         Targeted company list – Specific list of companies where you seek a position or introduction

See the “Creating a Targeted List” template in the toolkit.  This is simply a list of companies, but here are some tips.

When seeking positions of different levels: 

Say you seeking either a Chief Marketing Officer at small/mid-size firm or VP of Marketing at large firm.   Then split the list of companies by each position.

When seeking positions in small/mid size firms:

Because there are so many firms that you may not heard of before your search it’s always tough to list them.   So begin by listing companies you do know, but by describing what they do will give your contact another datapoint (e.g. contract manufacturing) to think of companies in the same industry.

Talking to people who have the job you want:

People who currently hold a job are the first people who get the calls for opportunities that come available.   Many people do not move, but they can provide ideas for alternative candidates – so meet people in the chair so you are on their list.

Your target companies will likely change during your search, so see Targeted Company List – Part 2.