Networking Meetings – Ten Tips to Make Them More Effective

Here are ten tips I’ve picked up to make my meetings more productive:

One:  Start each meeting by stating the purpose for meeting – sets the table for the whole meeting

Two:  Do a time check after you state the purpose – so you know how much time you have

Three:  Save the idle chit-chat to the end, they have agreed to meet and help – use the time wisely

Four:  Start with how you can help them – to show this is a true networking meeting

Five:  Do your homework – try to have 2-3 contacts that may help them

Six:  Keep your pitch short – treat it like a commercial. Get them interested to learn more

Seven:  Use a Marketing plan – a great tool to help express the role you seek

Eight: You take all the notes – confirm the actions each of you agreed to – starting with your own

Nine: They pick up the Blackberry or close their notebook – the meeting is done.  Say thanks and close it down.

Ten:  Send the follow-up note within 48 hours. Put your name in the e-mail title – they will remember your name.

Nothing too fancy here – but helped me get loads of connections.

Good luck today!

Mark Richards

The Networking PUNCHLINE: 3 Question Test after a meeting

At the conclusion of a networking meeting, my goal for the person I met is be able to answer three questions about me:

1.       What are the top 2-3 unique skills I possess?

2.       What job am I seeking?

3.       What connections do I need?

I adapted this style after asking several people these questions.  The result was mixed.  So I took a new approach to the meetings, I tried to deliver these items three times.

To eliminate interference to this message, I eliminated details around my career.   I found it was unrealistic to expect a busy person (with loads of other items on their mind) to sort out these points as I droned on about how I did this or that.

As I look back at my 600+ networking meetings, no one has ever said to me “I’m looking for a self-starting thought-leader who led a cross-departmental team and saved at least $2 million through an integration project”.    I get something like “I want a CFO who has international experience in the service industry”.

Help your contact help you – Keep your message simple and repeat it so it sticks in their mind.  Leave the details to your resume, LinkedIn profile, blog, etc.