The marketing plan is a critical document in your networking, because it helps people put your resume into action.

Your resume highlights your skills and the experiences that developed those skills.  The marketing plan lays out in simple terms the role you seek in the following terms:

·         Position sought

·         Industry

·         Company size

·         Company ownership (private, public, etc.)

·         Geographic region

The marketing plan is used as a lead-in before a networking meeting, discussion tool at the meeting, and follow-up item when you say thanks.    I want to emphasize using the marketing plan for follow-up.  The plan helps extend the meeting, as it can be accessed by your networking contact.

The next most critical document in your search is the targeted company list.   This tells people what firms are of most interest to you.  See Parts 1 & 2 for both “Targeted Company Lists”.