Using LinkedIn Groups

LinkedIn Groups connect people who have a common history/interest:

·         Former colleagues from a specific employer (e.g. Arthur Andersen), colleges, etc.

·         People within a state

·         Same profession (marketing, sales, teaching, etc.)

·         On-line communities (e.g. ExecuNet) or Professional Groups

·         Entrepreneurs

·         Non-profit/Charity

A LinkedIn Group is essentially an on-line networking group – the tools for the group (discussions, etc.) allow you to begin to connect with individuals.  Also, as you look at the profile of an individual within the group, LinkedIn provides how you are connected.

Many people in a group will allow other group members to contact them.   This openness is great for networking and researching a firm or person. 

I am amazed at how many people I rediscovered by paging through the group members.   For yourself, these groups may lead to finding people with a vested interest in you.

LinkedIn Groups – For ‘hidden’ jobs

LinkedIn Group – Watching the Discussions

Once you join a group, be sure to monitor its discussions, I have been amazing at how many companies and recruiters have discussions seeking people.

The beauty of about the group is that you will likely someone who works at the company seeking to fill a position.

LinkedIn Groups – Specifically for job searchers

There are local, state and national groups for people that specifically looking for work.  So again, there is lots of sharing of leads within the discussions.

For those of you on ExecuNet, there is a job lead board in the “Discussions” section that is primarily where leads can be found as well.

The Stealth Resume – Your LinkedIn profile URL

When sending your initial networking e-mail, be sure to add your LinkedIn profile URL to your e-mail signature (e.g. name, phone number, etc. – at the bottom of an e-mail).

Here is why I like adding this to your e-mail signature:

·         Gives your networking contact a simple method to look at your background

·         Your LinkedIn profile is dynamic – you can change it daily to reflect where you are in your search

·         Your profile can include more than work history, but also your targeted role and key skills

With the wide usage of LinkedIn, the URL to your profile is becoming more commonplace – so put it to use for you.

You can change the LinkedIn URL – www.linkedin.com\in\stevesmith

How many networking sites should I join?

There are a number of excellent social networking sites.  Not having been in every industry or country, I cannot comment which sites are best for a particular industry or profession (perhaps you can share your thoughts via the Candidates’ Blog). 

 So here’s my advice: Start with one network, figure out how it works, and use its potential.   It’s how you use the site that matters.

When I first joined LinkedIn, I built a profile and got connected to people.  Then that was it.  Can’t say I did much more.   That’s been a common theme in my discussions with other candidates “I’m on LinkedIn.  Now what?”

After dedicating more time to work with different functions,  (see the Toolkit for the “Using LinkedIn for Networking” or do a Google Search), I now run three groups, do loads of research, etc. – but I still have loads to learn.  

LinkedIn – Find people with a vested interest

Besides talking with former colleagues, my favorite method of finding people is LinkedIn.  I cannot tell you how many people from 10+ years ago who I’ve found on LinkedIn. 

LinkedIn has a number of great tools to help you find former colleagues from work, school, etc. – all the type of people who might have a vested interest in you.

The key to making the connections is creating a full profile.   See the tool “How to Use LinkedIn” for other tips.