Do not describe yourself by a job description.
Someone hiring for a Controller, Marketing Executive, etc., position knows the functions of the position. What they want to know is if you can succeed.
People judge the ability to succeed by looking what do you bring to the company in terms of skills, drive and personality.
I find that most people have three or four key skills they have used again and again to get things done.
So identify the 3-4 skills that are unique to you and put it at the top of your resume. This will set the tone for the rest of the resume and allow the hiring manager to know who you are and what skills have made you successful.
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