This is a foundation item: Keep clichés out of your documents and networking pitches/explanations. Using clichés give the impression of awareness, not experience. People who have experience in an area can use simple language.
I once had the pleasure of sitting down with Jim Lawrence who was CFO of General Mills at the time. While he explained very complicated elements of a deal in China, it dawned on me that he described it like he was telling me how to tie a shoe. The language was so simple. It was the language of experience that anyone could understand. If it’s understood, it’s powerful.
Also, I am not convinced all clichés make sense. For example, take the phrase “Taking it to the next level” – where do you really end up? Where do you go once you get to the next level? I received a resume where taking to the next level was so important, it was mentioned five times – I just figured they were taking it to the next five levels. “5th floor… menswear, sporting goods…”
To put a stake in the ground at the end of the day, if you want to maximize leverage, then I’m the best in breed change agent who can give 110% by creating win-win-win situations and who looks beyond the low-hanging fruit to manage expectations by taking a global view which creates synergy to help you maximize customer satisfaction and take it to the next level. So there.
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