There are a number of excellent social networking sites. Not having been in every industry or country, I cannot comment which sites are best for a particular industry or profession (perhaps you can share your thoughts via the Candidates’ Blog).
So here’s my advice: Start with one network, figure out how it works, and use its potential. It’s how you use the site that matters.
When I first joined LinkedIn, I built a profile and got connected to people. Then that was it. Can’t say I did much more. That’s been a common theme in my discussions with other candidates “I’m on LinkedIn. Now what?”
After dedicating more time to work with different functions, (see the Toolkit for the “Using LinkedIn for Networking” or do a Google Search), I now run three groups, do loads of research, etc. – but I still have loads to learn.


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