Business Cards Considerations

Business cards serve three purposes:

1.       Announce who you are and your profession

2.       Contact information

3.       Marketing yourself

Style/Format:

Business cards will vary by the profession (e.g. Creative Design versus Finance Professional), but the contents should be simple to read at a single glance.

Think of business card as a mini-presentation in that everything on it should have a purpose.   So if you include an image, make sure it has a purpose.   Otherwise, it can be a distraction.

Contents:

Front side:  Who you are & Contact

·         Name

·         Profession

·         Contact

Flip side: Marketing Yourself

·         URL for on-line profile (e.g. LinkedIn)

·         Twitter address

·         Website address for yourself, something you built (to show off your end product)

For the flip side, use it let people more about who you are – remember, people look for what they need (e.g. technical skills, etc.) , but hire what they want (cultural fit, style, etc.).   A word of caution, if you use your social network for personal items versus professional, then I’d recommend you not include as it could be a distraction.