Before you begin – Organizing Your Story

A marketing plan is the start of an effective pitch as it provides the context for telling your story.  

Start with the position you seek, and then begin to build your case on why you are qualified for filling it.

Focus on the key elements of the role – no more than two or three – then how your skills and experiences support the key elements.

Pitch overview:

1-30 Seconds:                    Role you seek

30 – 60 Seconds:               Key elements critical for fulfilling the role

60 – 120 Seconds:            Key element #1 – how your skills and experience fill in

120 – 180 Seconds:          Key element #2

180 – 240 Seconds:          Key element #3

Remember this is your first pass.  As you continue the conversation, you can expand the details that seem fit to share.