One concern at the start of my networking was being to understand all of the industries, companies and services that I would encounter. I was rather tentative in my initial meetings in expressing ideas, etc. – which I now see really held back my ability to express how I could help a company.
Thankfully, I soon realized that there was more in common than I expected. There were very specific industry rules, jargon and regulation, but as I continued even those seemed pretty straightforward in their logic.
So learn from my mistake and start self-confident. Do your homework and you’ll figure it out.
Expectation setting #12: There are 2-3 key principles that drive a business. Sort those out before you meet someone – it will be worth the investment.


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